Media Measurement

MediaGlance

Independent attention measurement for DOOH, digital signage, and in-store advertising. Prove ROI with real viewer engagement data.

Attention Measurement That Proves ROI

MediaGlance measures actual viewer attention, not impressions. Know who looked, engagement duration, and which content drives results. Used by leading research organizations for DOOH effectiveness measurement.

The DOOH ROI Problem

Digital Out-of-Home (DOOH) advertising and in-store media lack the ROI proof that online advertising provides. Advertisers pay for impressions but can't verify:

  • Did anyone actually look at the ad?
  • For how long did they engage?
  • Which demographics paid attention?

What MediaGlance Measures

DOOH Effectiveness

Attention time, engagement rates, viewer demographics for outdoor digital displays.

Digital Signage ROI

In-store screen performance, content effectiveness, dwell time vs. impressions.

Advertising Certification

Independent attention metrics trusted by media buyers and agencies.

Campaign Analytics

A/B test creative, placement, timing based on verified attention data.

Industry-Validated Methodology

Leading research organizations use MediaGlance for audience attention measurement. Our approach provides advertisers with trusted, auditable ROI metrics.

Why it matters: Media buyers demand independent verification. Our methodology meets European standards for attention-based media measurement.

Who Benefits

  • Media Agencies: Prove campaign ROI with certified attention metrics beyond impressions.
  • DOOH Operators: Clear Channel, IGPDecaux, JCDecaux can offer clients verified attention measurement.
  • Retailers with Advertising: Monetize in-store screens with certified audience metrics for brand partners.

Certify Your Media Attention

First-mover advantage in Europe. Discuss how MediaGlance can provide certified ROI for your DOOH or in-store media campaigns.

Explore Media Measurement