Privacy-First Eye Tracking
GDPR-native by design. Anonymous attention metrics without personal data storage. Compliant with the strictest European privacy regulations.
Our Privacy Principles
Privacy is not an afterthought. It's built into our technology from day one.
No Personal Data Stored
DeepGlance does not collect, process, or store any personally identifiable information (PII). No names, no faces, no individual identifiers.
Anonymous by Design
Individual gaze data is anonymized in real-time and aggregated immediately. Only statistical patterns and attention metrics are retained.
GDPR-Compliant
Fully compliant with European GDPR regulations. No consent required for anonymous aggregated analytics (Recital 26).
Transparent Operations
Clear documentation on what data is collected, how it's processed, and how it's used. No hidden tracking, no third-party sharing.
What We Collect (and What We Don't)
We Collect
- • Anonymized gaze direction (aggregated)
- • Attention duration (statistical averages)
- • Gaze sequence patterns (anonymized)
- • Aggregate engagement metrics
- • Estimated demographics (age range, gender) - aggregated only
We DON'T Collect
- ✗ Facial recognition or biometric data
- ✗ Names, emails, or contact information
- ✗ Individual demographic profiles or ethnicity data
- ✗ Individual participant identifiers
Compliance Standards
GDPR Compliance
Fully compliant with EU General Data Protection Regulation. Anonymous aggregated data exempt from consent requirements.
Industry Recognition
Verified by leading research organizations for attention measurement. Methodological rigor and transparency.
Privacy by Use Case
Retail Analytics
GDPR-compliant analytics: No video recording, no facial recognition. Only anonymous attention metrics (heatmaps, dwell time, gaze patterns). Aggregate data only, never individual tracking.
Media Measurement
Industry-validated methodology: Used by leading research organizations. No personal data retained. Only aggregate attention metrics for DOOH, digital signage, and advertising effectiveness.
Market Research
Flexible data handling: In-lab studies retain individual data for detailed analysis with explicit consent. Remote studies aggregate data in real-time. All research complies with participant consent requirements.
Questions About Privacy?
We're happy to discuss our privacy practices in detail. Contact us for a full privacy impact assessment.