Market Research

Shopper & Consumer Research

Visual intelligence for pack testing, shelf analysis, and shopper behavior studies. In-lab precision, real-world in-store context, or scalable remote research.

Beyond Self-Reported Data

"What people say they look at isn't what they actually see."

Traditional research relies on surveys and focus groups, but attention is subconscious. Eye tracking reveals what shoppers notice, engagement duration, and what they miss.

Three Research Methodologies

Choose the methodology that fits your study requirements, or combine approaches for comprehensive insights.

In-Lab Studies

Controlled Environment

Maximum precision with recruited participants in controlled research environments. Standardized conditions for repeatable results.

Key Features:

  • • Individual participant calibration
  • • 600+ participants per study
  • • Standardized environment
  • • High-precision gaze data
  • • Survey integration

Best For:

Pack testing, academic research, pre-launch validation

In-Store Research

Real-World Context

Temporary deployments in retail environments. Study authentic shopper behavior in real store conditions.

Key Features:

  • • Real store environment
  • • Thousands of real shoppers
  • • Natural shopping behavior
  • • Category and shelf studies
  • • Campaign effectiveness

Best For:

Shelf optimization, shopper journey, promotional effectiveness

Web-Based Studies

Remote Research

Browser-based eye tracking. Scalable remote studies without hardware or geographic constraints.

Key Features:

  • • Standard webcam only
  • • Geographic flexibility
  • • Lower cost per participant
  • • Rapid A/B testing
  • • Real-time dashboard

Best For:

Large-scale pack comparison, digital shelf testing, rapid iterations

Research Applications

  • Pack Testing: Compare packaging designs before launch. Measure visibility, findability, and attention hierarchy across design variants.
  • Shelf Analysis: Optimize planograms with real attention data. Understand which positions get noticed and which get overlooked.
  • Shopper Journey: Map the complete decision-making process from category entry to product selection.
  • POS Material Testing: Evaluate in-store marketing effectiveness: displays, signage, promotional materials.

Discrete Sensors for Shelves and Windows

For in-store research, our compact sensors mount on shelves or store windows, capturing shopper attention without disrupting the natural shopping environment.

  • • Sensors as small as 3x3cm
  • • Shelf or window mounting
  • • Non-intrusive installation
  • • Real-time data capture
DeepGlance sensor installed on retail shelf

Validated by Leading Research Organizations

Deployed with leading research organizations across controlled labs (600+ recruited participants) and real retail stores.

Result: Research-grade data quality trusted by brands and agencies for high-stakes product decisions.

Design Your Research Study

Whether you need in-lab precision, real-world in-store context, or remote scale, we'll help you design the right methodology for your research objectives.

Discuss Your Study