DeepGlance is proud to present its new solution to analyze and optimize the shop windows engagement.
A shop window has the fundamental role of attracting the attention of passers-by, immediately communicating the brand value, with the goal of convincing the target customers to enter the store.
DeepGlance TuneUp can automatically analyze and quantify the store’s potential customers, measuring the passage in front of the shop window and showing it by days and time slots, profiling by gender and age group. Thanks to the advanced eye tracking technology developed by DeepGlance, the system can determine precisely how many people look at a shop window compared to the total traffic and which products or elements attract the most customers’ attention and which don’t.
Already successfully employed by our clients in the main Italian cities, a single installation in an area with high pedestrian traffic, has allowed the brand to automatically analyze the behavior of 280,000 potential customers in 2 weeks of use. Helping it to understand why the store was underperforming and providing deep insights on how to improve it.
DeepGlance TuneUp is fully in line with the GDPR regulation as it analyzes all data in real-time and processes only anonymous and aggregated data.
The solution can be used either for temporary studies or to collect data continuously through fixed installations. It is marketed by DeepGlance and Ipsos Italia, so do not hesitate to contact us if you are a brand, a franchiser, or a research institute outside the Italian territory.