News

Happy to have just successfully concluded one of the most extensive in-store studies ever conducted in the consumer engagement sector, carried out in a prestigious cosmetics store. This extraordinary project allowed us to carefully examine the behavior, preferences, and reactions of tens of thousands of consumers within a wide sales area. Below, we present some data highlighting the scope of …

Taking the product off the shelf is one of the most important actions in the in-store buying process. DeepGlance is developing a new algorithm that can detect which products have been taken and associate them with the proper customer in real time. To make the setup easy and quick, the algorithm uses only a video stream as input without the …

DeepGlance TuneUp introduces the new automatic reporting feature. From today, you no longer have to worry about continuously monitoring and analyzing the metrics of your store, our platform will do it for you. Once an installation is activated, you will start receiving daily, weekly or monthly reports containing all the information you need to get an immediate overview of performance …

We are proud to be selected as a Technical Partner of the CRIET MarTech Days, seven dates dedicated to the evolution of technologies that are increasingly relevant for a modern interpretation of marketing. The event is organized by the MI hub – Observatory Marketing Innovation Hub of the B4M – Bicocca for Management, Università degli Studi di Milano-Bicocca in collaboration with Ipsos. Learn more: …

We are pleased to present our new controller for the TuneUp solution, even smaller, powerful, and reliable. The controller is the brain of the TuneUp solution. It processes all the data in real-time, producing aggregate and anonymous metrics which are then sent to the cloud platform. Thanks to the use of a new carrier board and design optimization, we managed …

DeepGlance is proud to present its new solution to analyze and optimize the shop windows engagement. A shop window has the fundamental role of attracting the attention of passers-by, immediately communicating the brand value, with the goal of convincing the target customers to enter the store. DeepGlance TuneUp can automatically analyze and quantify the store’s potential customers, measuring the passage …

The adoption of DeepGlance technologies continues to grow in the city of Milan. In November 2021, over 1,500 subjects were analyzed using DeepGlance TuneUp solution in laboratories and CLT. Over 25 systems were installed to cover all the touchpoints of interest. This reinforces the growing trend of market research performed using DeepGlance’s eye tracking technology despite the COVID-19 emergency. Achieving …

One of the most important features of an eye tracking system is its ability to provide reliable data under all the different conditions that can be encountered in real-world applications. The system must be able to provide reliable data in different lighting conditions and for subjects of different ethnicities and with great morphological variability of the face and eyes. In …

The foundation for accurate metrics is to acquire and analyze high-quality data. With version 21.04 the procedure of acquisition by the sensor has been improved, this is reflected in an overall improvement in tracking stability and accuracy. Furthermore, in order to simplify the setup phase and check the functioning of the system at any time, the real-time diagnostic tools have …

We are pleased to announce a partnership agreement between DeepGlance and Ipsos concerning the exclusive use and distribution of the TuneUp eye tracking solution for market research in Italy. Ipsos is already using DeepGlance technology in its Behavioral Shopper Labs in Milan and Bari, and now, thanks to new small form factor and GDPR compliant devices, can expand its portfolio …